I’m in love with ‘open’
I passed a BT van today, which had the ‘openreach‘ logo delicately sprayed on its wing. I instantly realised my love for the word ‘open’, and became envious of not having the right to the name ‘openreach’ (pretty pathetic, maybe).
You take a word like ‘open’, and every connotation is positive. Open fields for children and dogs to run in. Freedom. Choice. “Go ahead, it’s fine, it’s open”.
Closedreach would be out of business within a quarter.